Client education has never been so important
As an industry, we have faced unprecedented change and challenge.
Together, we have an opportunity to help reshape and rebuild.
From our extensive, behavioural science-led customer and adviser research, we’ve learned how life insurance customers feel about the industry, including:
- Trust is critical, and isn't currently at the levels it needs to be
- Customers want to know that their interests come before shareholder value
- The complexity of life insurance is intimidating. Customers need our help to bridge the knowledge gaps they have
- We need to eliminate uncertainty and deliver value, by demonstrating that claims will, and do, get paid.
If we don't take steps to engage and educate customers about their cover, we risk eroding the value of insurance. We risk making it harder for you to attract and retain your clients.
So, we've built the tools to help.
This is the start of our journey together towards a better experience for your clients.
The solution starts with Clarity
This website, OnePath Clarity, is designed to give consumers a new level of certainty and understanding when it comes to their life insurance.
It also gives you access to a series of behaviourally-optimised tools* that address common insurance pain points – helping you deliver a greater sense of clarity, confidence and control to your clients.
What you get:
1. Engaging content
An extensive library of educational articles across key topic areas, that have been created alongside behavioural scientists to enhance take-up.
The articles are delivered in multiple formats, with suggestions and tips on how to use them.*
2. Customisable templates
A collection of white-labelled templates, allowing you to use content in multiple channels and contexts.*
Easy-to-format templates for flyers and newsletters.
Getting started – the value of advice and insurance
Educate clients on what to expect from financial advice and the importance of several parts of the life insurance journey.
How to prepare for the appointment
Checklist and steps to understand before your clients first appointment
Power of Disclosure
How disclosure can give your client a level of certainty at claim time
The insider’s advantage
Little-known things your client should know about insurance and how it works
6 questions to ask a financial planner
Questions to ask a financial adviser before being covered
Myths about insurance you need to know
Debunks some of the common misconceptions that are eroding trust
Everything your clients need to know about how their premiums are calculated, and why they sometimes change.
How premiums are calculated
What’s really behind the number your client sees on their renewal notice
Why premiums go up
There’s more to premium increases than your client might think
Difference between stepped and level premiums
Why this is such an important decision for the cost of cover over time
Ways to buy and own insurance
List and limitations that need to be considered
What is indexation and how it works
Why indexation is built into insurance and options for accepting or declining it
Building confidence in claims
Articles that build certainty by explaining the claims process, including how we make claims decisions.
Reviewing your cover
Educate clients on the importance of reviewing their cover, and what they should consider to get more control.
Upcoming renewal reminder review
Contrasting policy benefits, amount covered, and price being paid
The easy way to top up your life insurance
What future insurability means and how it can be used to increase cover
Why it pays to review to your cover
How your client can get the best value from their policy
Wading through complexity
Simplifying insurance by breaking down the critical things to know about various types of cover.
TPD cover - 3 things your client needs to know
Key Total Permanent Disability (TPD) cover options and what they mean at claim time
Trauma cover - 3 things your client needs to know
Key trauma cover options and what they mean at claim time
Life insurance - 3 things your client needs to know
Key life insurance options and what they mean at claim time
Income protection - 3 things your client needs to know
Key income protection options and what they mean at claim time
Each of the downloadable text documents contains our content in both article and social media formats, to ensure complete flexibility and tailoring when using the content outside of the formal templates provided.*
We’ve only just begun
OnePath Clarity is the start of a longer-term program to deliver educational content to customers through existing channels and more frequent outbound contact – rebuilding trust in insurance and reducing your administrative burden. Speak to your BDM to find out more.
* OnePath Life allows financial advisers who have been given access to the white-labelled articles to customise its content and logo including any relevant disclaimers and send to clients via email or social media without having to seek the prior written consent of OnePath Life.